Bulldog mentions Shatta Wale as most difficult artist he has managed

Managing Shatta Wale has been the most challenging experience of my career, Bullgod confessed without wasting a single second.

Bulldog said on Joy Prime in an interview with George Quaye

“The most difficult management ever? Oh, that one everyone knows who it is—Shatta Wale,” Bullgod confessed.

“You dey Joy FM dey prove some matter he talk, na he dey YFM dey start another matter, you dey YFM na he dey Peace FM dey start another matter—everywhere he went, he would talk and start another fire. Because of him, I nearly made enemies with everybody that I had built a relationship with along the way,” he explained.

“At that time, I was also working with Charterhouse, and if your artiste insults your boss and his wife, you can imagine the feeling. It wasn’t easy at all,” he said.

Despite his undeniable talent and influence in Ghana’s music scene, working with him came with intense pressure and unpredictable situations that tested Bullgod’s patience and professionalism. He admitted that no other artist had pushed him to such extremes.

Bullgod revealed that his relationship with Shatta Wale nearly cost him his standing in the industry. The controversies and conflicts surrounding the dancehall star often spilt over into Bullgod’s professional network, straining ties with key stakeholders, collaborators, and even close friends. He said that many people distanced themselves from him simply because of his association with Shatta.

According to Bullgod, managing Shatta Wale required constant damage control. From heated public outbursts to behind-the-scenes disagreements, Bullgod often found himself in the middle of storms he didn’t create. He emphasised that while Shatta Wale’s passion and drive were admirable, his temperament made it difficult to maintain long-term relationships in the business.

Despite all the challenges, Bullgod acknowledged that Shatta Wale’s impact on his career was significant. He learned valuable lessons about loyalty, resilience, and the complexities of managing high-profile talent. Though the journey was turbulent, Bullgod said he wouldn’t trade the experience for anything, as it shaped him into the seasoned manager he is today.