How TikTok has become arena for promoting Ghanaian songs

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How TikTok has become arena for promoting Ghanaian songs

Flashback to the late 1990s and the early 2000s, when DJs like Frank Taylor and Y.A.D of FOX FM were the go-to guys when you wanted to promote your ne

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Flashback to the late 1990s and the early 2000s, when DJs like Frank Taylor and Y.A.D of FOX FM were the go-to guys when you wanted to promote your new songs. Frankie Taylor’s African Express show captured the mind, soul and attention of listeners as the latest and best Ghanaian songs, being hiplife, highlife or gospel were played.

Andy Dosty and Turbo B were on Otec 102.9 FM doing all they could to make sure that new songs were heard by Ghanaians across the Ashanti Region and beyond.

Kapital Radio 97.1 FM was probably the best entertainment radio station then, with DJs like the late Heavy D and the imperial Lovin C smashing all the hit tracks to entertain their listeners. They promoted new songs and gave platforms for new artists as well, making their shows so popular.

Garden City Radio also played a key role in promoting newly released Ghanaian songs. Well, many thanks to all of them for making Ghanina music enjoyable in those days.

The radio was the biggest platform for all sorts of news, hence automatically becoming the easiest way to enjoy trending and the latest songs from Ghanaian artists.

Musicians were in collaboration with the DJs in the country for their songs to be heard almost every day, as they formed friendships that were incredible.

Fast forward to 2025, and all has changed as TikTok is now the home of advertising newly released songs.

King Paluta’s Ewor Me with Kwabena Kwabena is arguably the biggest and trending song in Ghana now, and it is all due to how the song has been sung, played and advertised on TikTok by the songstresses on the app. Social Media was introduced to entertain, inform and educate the world, so it is not surprising that TikTok is now taking over when it comes to informing people about the latest tracks in the market.

Old highlife songs from artists like Daasebre Gyamenah, Daddy Lumba, Nana Tuffuor, Oheneba Kissi, Nana Acheampong, Amakye Dede and many others now feel like new ones because of how the lyrics are read and the meaning of the song been explained well to viewers and listeners.

The aforementioned artists defined the late 1980s, the entire 1990s and the 2000s with their captivating songs that were played at funerals, discos and wedding ceremonies.

Many were wondering if these old legendary songs made by talented Ghanaians were going to fade, but thanks to social media platforms like TikTok, lol and behold, the songs are laden with life again just like they were in the late 20th century and the early 21st Century.

TikTokers like Kaakyire whos is blessed with singing prowess, is someone who deserves much credit for promoting Daddy Lumba and many others’ songs. She is out with her new song, Abele Abaa where she featured Kwabena Kwabena, which is trending.

SK is another TikToker who predominantly sings old Ghanaian music. His covers of Nana Tuffuor’s songs are great.

William, an avid fan of Daasebre Gyamenah, concentrates only on Daasebres’ lyrics. He also compares Daddy Lumba and Daasbre Gyamenah as he always brings forth an argument: who is the best lyricist among the two?

Many other TikTokers have taken it upon themselves to break down and analyse old songs.

The up-and-coming artists must take advantage and do business with the TikTokers who concentrate on advertising Ghanaian music on their pages. Their followers are large in numbers, and they have mindblowing views.

 

 

 

 

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