Veteran Ghanaian actor Kofi Adjorlolo has disputed claims that the country’s movie industry is collapsing, attributing its challenges to inefficient m
Veteran Ghanaian actor Kofi Adjorlolo has disputed claims that the country’s movie industry is collapsing, attributing its challenges to inefficient marketing and promotion strategies.
In a recent interview on The Real Talk Podcast with Elizabeth Essuman, Adjorlolo emphasized that the industry is not down, but rather, it needs to fix its promotion and marketing.
“Ghana movie is not down; actors are acting daily, producers are producing daily, work is ongoing daily. Rather, it is the promotion and marketing that is lacking – and we’ve got to fix that area,” Kofi Adjorlolo stressed.
He highlighted Ghana’s long-standing history of movie success, pointing out that “Ghallywood” used to have a significant presence in the African entertainment industry.
Kofi Adjorlolo also dismissed claims that Nollywood created fame for the movie talent, asserting that the film industry had previously produced successful movies and well-known stars long before Nigerian filmmakers featured Ghanaian actors in Nollywood films.
“Though the Ghana movie industry may be having its own problems, it does not mean Nigerians made us. Ghana Films made Ghanaian actors,” he declared.
The veteran actor noted that Ghanaian movie stars like Majid Michel, Van Vicker, Jackie Appiah, John Dumelo, Juliet Ibrahim, Nadia Buari, and Yvonne Nelson gained recognition before their Nollywood breakthroughs.
“Ghanaian actors earned their fame in their home country first,” he reminded listeners, underscoring Ghana’s ability to nurture bankable talent.
Improved Marketing Strategies
Kofi Adjorlolo urged industry players to focus on improving marketing strategies and collaborative efforts to restore Ghanaian cinema’s visibility.
He acknowledged Nigeria’s remarkable business acumen but insisted that Ghana deserves full credit for laying the artistic foundations that propelled its stars.
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