Celebrated playwright Latif Abubakar has premiered his latest theatrical work, “Ghana Must Go,” to overwhelming acclaim, drawing over 7,500 patrons ac
Celebrated playwright Latif Abubakar has premiered his latest theatrical work, “Ghana Must Go,” to overwhelming acclaim, drawing over 7,500 patrons across four packed shows at the Accra International Conference Centre.
The play marks Abubakar’s 20th stage play and serves as the creative launchpad for The Big Push Ghana, a globally ambitious investment and tourism campaign.
A Cultural Product With Economic Intent
“Ghana Must Go” is a witty, emotional, and thought-provoking five-character production designed to market Ghana’s investment potential and tourism offerings.
The play is at the core of an international movement that seeks to attract over 20,000 high-value investors and tourists across 10 cities globally.
According to Abubakar, “This is theatre redefined. We’re merging storytelling with strategy. This is about Ghana telling its story in a way that’s emotionally compelling, culturally rich, and economically driven.”
The Big Push Ghana
The play is part of The Big Push Ghana initiative, which uses immersive theatre as a lead driver for economic engagement.
Following its successful Accra debut, the show will travel to international cities, including Qatar, Saudi Arabia, Germany, Japan, South Africa, Nigeria, the US, UK, Canada, and China.
In each country, the performance will be followed by a full-scale Investment and Tourism Expo, showcasing key sectors such as infrastructure, agriculture, real estate, tech, energy, and the creative economy.
A Story That Resonates
The play follows a group of diasporans who return to Ghana in search of meaning, identity, and opportunity.
The narrative struck a powerful chord with audiences, particularly members of the diaspora and business community. One business executive said, “I have attended many investor forums, but none told the Ghana story like this. It was authentic, moving, and incredibly effective.”
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