The legendary American rapper Snoop Dogg has become a co-owner and investor in Swansea City, a Championship football club in Wales. The 53-year-old
The legendary American rapper Snoop Dogg has become a co-owner and investor in Swansea City, a Championship football club in Wales.
The 53-year-old American star has taken a minority stake in the club, joining Real Madrid and Croatia legend Luka Modric in the ownership group.
A New Era for Swansea City
Snoop Dogg’s involvement with Swansea City began when he modeled for the club’s new home kit for the 2025-26 season.
The club has now confirmed that he will be playing a bigger role in their future.
According to the club’s owners, Snoop Dogg’s global fanbase and audience will help boost the club’s reach and profile.
Snoop Dogg’s Passion for Football
Snoop Dogg has expressed his love for football and his excitement about joining the club.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he said.
“The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”
A Strategic Investment
The club’s owners, Brett Cravatt and Jason Cohen, have made it clear that they want to raise the club’s profile and generate greater revenue.
Snoop Dogg’s involvement is expected to support this goal, and the club is looking forward to working with him to create new opportunities.
With his massive social media following, Snoop Dogg is expected to bring a new level of exposure to the club.
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