Norway's World Cup shirts have become impossible to find, with official retailers across Europe completely sold out just days before Saturday's quarte
Norway’s World Cup shirts have become impossible to find, with official retailers across Europe completely sold out just days before Saturday’s quarter-final against England in Miami.
The Norwegian Football Association says it severely underestimated demand for the kits, which have been out of stock at Nike and other outlets since they launched in March.
Erling Haaland’s growing global profile has driven much of the demand, further boosted by Norway’s win over Brazil on their run to the last eight.
In Oslo, Torshov Sport’s latest delivery of shirts on Tuesday sparked long queues around the block, with some fans camping out overnight to secure a jersey.
The store is now only able to let supporters register for its next restock, without any guarantee the shirts will arrive before Saturday’s match.
Commercial director Runar Pahr Andresen told Norwegian broadcaster TV2 that demand has “exceeded all forecasts,” with this year’s orders reaching a record high.
Norway’s federation has ordered around 250,000 kits this year, compared with about 50,000 sold in the same period last year, and Andresen said the NFF has never earned more from shirt sales.
With official stock unavailable, resale prices have surged — the home jersey is now going for as much as £355 ($476), while the blackout away kit, originally priced at £89.99 ($100), is fetching around £231 ($310) before shipping and tax. Norway will carry that momentum into Saturday’s quarter-final against England at Miami’s Hard Rock Stadium, kicking off at 22:00 BST (17:00 EST).
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