Ghana’s Black Star Experience is set to move beyond its traditional December focus and operate throughout the year under plans announced by the Govern
Ghana’s Black Star Experience is set to move beyond its traditional December focus and operate throughout the year under plans announced by the Government.
The programme will use heritage journeys, ancestry services, family reunions, educational programmes and creative arts activities to give tourists more reasons to visit Ghana outside the festive season, the Finance Minister said in the 2027 Budget.
A national events calendar and competitive destination bidding are also planned to spread tourism activity across different seasons and regions. The approach is intended to provide a more even flow of visitors and spending across the country.
The initiative will turn cultural events into bookable tourism experiences, creating opportunities for businesses and communities to benefit from increased visitor spending.
December will remain a major attraction for Ghana, but the Minister said the country needed to develop additional tourism products capable of supporting the industry throughout the year.
The Black Star Experience is intended to become a major international platform for showcasing Ghana’s culture, history and creative talent.
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