Ghanaian Afrobeats artist Kuami Eugene has called on fellow musicians and entertainers to use their public platforms to promote initiatives that benef
Ghanaian Afrobeats artist Kuami Eugene has called on fellow musicians and entertainers to use their public platforms to promote initiatives that benefit society and encourage positive behavioural change.
The award-winning musician made the appeal during a UNICEF Ghana campaign promoting birth registration in Bepoase, in the Ayensuano District of Ghana’s Eastern Region.
Kuami Eugene joined representatives of UNICEF Ghana and the Births and Deaths Registry at the event, which sought to raise awareness of the importance of registering children immediately after birth.
He said artists had the reach and influence needed to draw attention to important social issues, particularly through platforms such as TikTok, Facebook and Instagram.
“I will call on my fellow artistes to use their platforms to do something for the good of society. It is a numbers game, so using platforms such as TikTok, Facebook and Instagram to add their voices and amplify some of these social projects will go a long way,” he said.
The musician has worked with UNICEF Ghana on several campaigns focused on children. He said his interest in child welfare had encouraged him to support programmes designed to improve their lives and future prospects.
Kuami Eugene also stressed that birth registration was more than an administrative process, as it provided children with legal identity and formal recognition as Ghanaian citizens.
“Aside music, I love kids so much, that’s why I organise yearly concerts for them. I think it’s a blessing to be part of this initiative to create awareness and help people register their children before they grow up,” he said.
The advocacy campaign is part of UNICEF Ghana’s broader work to increase birth registration rates nationwide. Its approach includes community engagement, public education and cooperation with traditional authorities.
UNICEF Ghana Country Representative Andy Brooks said reliable birth registration data was important for national development planning and for ensuring that healthcare, education and other public services reached the people who needed them.
He raised concern over falling registration rates among children under one year old, warning that children without birth records were often absent from the national data used to plan development programmes.
Kuami Eugene also announced that he plans to release a new album next year, following the launch of his “Sweet Boy” EP.
He said he would continue to concentrate on producing quality music while supporting social initiatives linked to national development, particularly those aimed at improving the welfare of children.
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