Dr. Joseph Obeng, the National Chairman of the Ghana Union of Traders Association (GUTA) has admonished consumers to buy from cheap sources as we ente
Dr. Joseph Obeng, the National Chairman of the Ghana Union of Traders Association (GUTA) has admonished consumers to buy from cheap sources as we enter the month of yuletide.
Addressing concerns about potential price hikes in December, Dr. Obeng dismissed baseless rumors that traders deliberately increase the prices of goods
“Since the Ghanaian market is not mono prices in nature, it will be in the best interest of the consumers to buy from traders whose prices are moderate to serve as a punishment for the few who overprice their goods.”
“These rumors are mere speculations, and I don’t believe any trader will overhike their prices, owing that most of their goods are perishable. Although it may be true, I will advise the traders to desist and peg their prices.”
While acknowledging the influence of supply and demand on prices, Dr. Obeng urged consumers and the public to leverage the country’s consumer marketing system.
Dr. Obeng also urged traders to go above and beyond by offering special Christmas bonuses and unprecedented discounts on their merchandise.
This extraordinary gesture aims not only to encourage consumers but also to foster stronger customer relationships that will endure long after the celebrations have ended.